Performance Marketing Agency | SEO Agency | Social Media Marketing Company

Search is no longer just about Google; rather than scrolling through pages of links, millions of individuals now use ChatGPT, Perplexity, and Gemini to get instant responses. These tools summarise insights and cite a select few credible sources, but they do not include all sources. For brands and agencies, this revelation is a wake-up call. If AI chatbots are changing the way people find information, your content strategy must adapt. The question is no longer how to rank higher, but how to become the source that AI relies on. Here is how to make it happen: Write “answer‑first” Content AI systems, such as  ChatGPT  and  Perplexity , prefer concise, direct responses that they can quickly lift, summarise, and present to users. If your material contains unnecessary fluff, the model will choose a cleaner page. To turn every page into a strong ChatGPT content source: Start sections with the answer in 2–3 simple sentences, then add detail below. Use headings that read like quest...